Five years with Leonora
What a sourdough starter has taught me about patience, consistency and building a business.
Leonora was born in a glass jar, with flour, water and a lot of curiosity. Five years later she’s still alive, and I’m still learning from her.
A sourdough starter can’t be rushed. Feed her on time and she grows. Forget her and she gets sad, but she almost always forgives. Building a business feels a lot like that.
Three things I learned
- Consistency beats talent. A little feeding every day works better than a big effort once in a while.
- Environment matters. Heat, flour, water: everything changes the result. Projects are the same.
- Sharing makes her grow. Leonora already has daughters in several kitchens.
Next week I’ll tell you about my Sunday bread-baking routine.
Keena